On 16 August 2018 in Houston, Texas, The Philippine-American Chamber of Commerce of Texas Greater Houston Region along with Mike Faherty, the Founder and CEO of ProSales Connection, LLC. presented “Using the Power of Story to Grow Your Business” leaving members and guests inspired.
You cannot be the hero in the story.
Here are a few points from the discussion.
You must create a persona to determine your audience.
What do our customers want?
You cannot be the hero in the story.
Have you positioned your brand as the guide to the hero?
“This was a great event and I can’t wait to apply it” by anonymous
“Too bad some of my team members couldn’t attend…it would have helped with our branding vs logo discussions” by anonymous